Role: Lead Designer
Tools: Illustrator
This project is currently being updated. Additional visuals and a full case study will be added soon.
Created the visual identity for The Poetry Society of New York’s upcoming masquerade-themed fall gala. The branding evokes a sense of mystery and elegance through a rich, moody color palette and ornate type treatments. The system is designed to be cohesive across digital and physical touchpoints while allowing for visual intrigue and play. This project explores how visual storytelling can build anticipation and shape the tone of an event experience.
