I worked with The Poetry Society of New York to design a carousel Meta ad to promote their event, The New York City Poetry Festival. The primary goal was a final push toward increasing participation by showcasing the different features of the festival.
With this project, I was responsible for leading creative direction and execution and design of the ad visuals, including image selection, layout, and copywriting, ensuring alignment with the brand's values, the principles of Poetopia, and previous festival graphics. I incorporated a collage art style to reflect the values of Poetopia and utilized strong copywriting to emphasis key features.
