I worked with The Poetry Society of New York to design a carousel Meta ad to increase sales for their virtual poetry workshops. The primary goal was to increase the amount of workshop participants by informing the audience of the benefits of participating.
With this project, I was responsible for leading creative direction and execution and design of the ad visuals, including image selection, layout, and copywriting, ensuring alignment with the brand's values. I incorporated a clean, modern style to reflect the brand's identity and utilized strong typography to highlight key messaging.
The campaign achieved a 49% increase in ticket sales and resulted in an increase of participants, exceeding the client's expectations. This process highlighted the importance of brand story through visuals and copywriting to build greater brand awareness.
