The logo and branding project for The Residential College at Paulson Center aimed to create a retro-inspired visual identity for merchandising. The objective was to develop a versatile typographic logo that would be used across various platforms, marketing materials, and merchandise. Research for this project mostly consisted of identifying key elements of retro collegiate designs to be implemented into the design. Additionally, conducting brand research to understand how retro elements are incorporated into modern designs. Created initial logo concepts, focusing on retro elements, and developed digital mockups using Adobe Illustrator. Iterated on the designs based on feedback, ensuring the final logo met the client's needs.
The final logo successfully captured the retro vibe the client was hoping for and created a recognizable visual identity for the Residential College. The branding has been implemented across various platforms, including social media, merchandise, and marketing materials.
